How to Use Pinterest + 10 Free Blog for Online Shop Traffic
Pinterest sees over 2 billion searches each month, becoming a key player in driving traffic to blogs and stores online. It’s not just an app for visual discovery; it’s a search engine that connects people with what they want. This makes it a great place to widen your audience and draw in new customers.
With 465 million people using Pinterest each month, you have a huge audience to tap into. More so, 45% of Pinterest users in the U.S. earn over $100,000 annually. This means you can effectively reach out with your online shop and content, possibly boosting your traffic and sales.
This guide will show you how to use Pinterest to increase your blog’s visits and shine a light on your online store. And the best part? It’s all about smart tactics, no need for expensive ads. We’ll walk you through setting up your Pinterest business account and crafting Pins that people can’t help but click on.
Key Takeaways:
- Pinterest boasts over 465 million monthly users, providing vast exposure potential for your content and products.
- 45% of U.S. Pinners have an income exceeding $100,000, indicating a lucrative demographic to target for your online shop.
- 80% of weekly Pinners have discovered a new brand or product on the platform, making it an effective marketing tool for businesses.
- Pinterest receives about 40% of its traffic from Google’s organic search results, underscoring its importance in driving website visitors.
- Utilizing Pinterest’s advanced features, such as Rich Pins and scheduling capabilities, can streamline your content creation and promotion efforts.
Introduction to Pinterest for Driving Website Traffic
Pinterest is not just a typical social media platform. It’s a visual discovery app too. It’s ideal for increasing website traffic. Think of Pinterest as a mix of a social platform and a search engine. People there are usually searching for ideas and content. If you’re not using Pinterest, you could be losing out on visitors and potential buyers.
With over 433 million users, Pinterest offers a large audience for businesses. A whopping 83% of its users have bought something they found on Pinterest. This shows that people on Pinterest are ready to act. Additionally, 85% of users love visual content, underlining the value of images and videos.
On Pinterest, users view close to 1 billion videos every day. Plus, they can click on links in posts, leading straight to websites. This is a big plus not found on many other social media sites.
Popular Pinterest topics include travel, wellness, and beauty. They give clues on what content does well for online stores and promotion.
Pins with images that are 30% less empty space are the most saved. So, use appealing and well-thought-out visuals. Also, videos that are 30 to 90 seconds long perform the best. Keep this in mind when creating video content.
Setting Up a Pinterest Business Account
Firstly, you need a Pinterest Business Account to promote your blog on Pinterest. It lets you use tools like the Pinterest Business Hub and Analytics. Here, you can check how well your Pins do and see how people interact with them. With a business account, you can also post ads and create rich Pins. These include article Pins that share your blog info on Pinterest.
Creating a New Business Account
Getting a Pinterest Business Account is easy. Just head to Pinterest.com and hit the “Create a Business Account” button. You’ll need to fill in your business details and pick the right account type. After setting up, you can make your profile better and start posting.
Optimizing Your Pinterest Business Profile
It’s important to make the most of your Pinterest business profile. Add a top-notch profile photo, write a strong business bio, and set up good boards. These boards should show off your brand, products, and knowledge. Use important keywords like “pinterest business account” and “social media marketing.” This will help people find you when they search on Pinterest.
Creating Boards Aligned with Your Blog Categories
Driving traffic via Pinterest involves starting with well-aligned boards. Take the example of Pinterest boards on Wix. They boost article discoverability for Pinners Googling “Wix Blog pinterest.”
Create diverse boards to match your audience’s varied interests. Each board acts as a gateway to your blog content. This method enhances blog visibility and draws more Pinterest-driven visits.
| Metric | Value |
|---|---|
| Pinterest monthly active users | 465 million |
| U.S. Pinners with income over $100,000 | 45% |
| Weekly Pinners who discovered a new brand/product | 80% |
| Pinterest traffic from Google search | 40% |
| Maximum pins scheduled with a business account | 100 |
| Maximum pin scheduling in advance (mobile) | 30 days |
| Maximum pin scheduling in advance (desktop) | 14 days |
Creating Pins from Your Blog Posts
Want more people visiting your blog from Pinterest? Creating catchy Pins is key. You can do this by adding images or videos directly or by using an RSS feed.
Uploading Images or Videos from Mobile App/Site
Manually adding images or videos lets you customize your Pins a lot. You can choose different headlines and pick from lots of images in your post. Plus, you may create new visuals too. You might make 10 different Pins from just one blog post.
Using an RSS Feed
Using an RSS feed is another way. It’s more automated but saves time. Your post’s titles, descriptions, and images go straight to Pinterest. This makes the whole Pin creation easier on you.
Creating Multiple Pins per Blog Post
But no matter the method, it’s smart to make multiple Pins per blog post. Pinterest suggests 3-5 different Pins for one post. This helps your content get seen more and engage better with your audience. You can try out various headlines, images, and descriptions to find out what your readers like most.
Optimizing Your Pins for Maximum Engagement
To get people from Pinterest to check out your blog or shop, you need to make your Pins exciting. According to Pinterest, Pins that are eye-catching and valuable stand out the most. They should also have good captions, titles, and new and timely content.
Using Compelling Visuals
Since many use Pinterest on their phones, what your Pin looks like is super important. Your Pins need to be visually strong and match what you’re sharing. This draws people in to see more.
Writing Effective Pin Descriptions
Don’t forget your Pin’s description. It must be interesting and useful. Adding in words that people might search for is smart. This helps more people find your Pin.
Incorporating Relevant Keywords
Keywords are like clues that help Pinterest users find your Pins. So, include these in your Pin’s name and description. It boosts the chance of your Pin being seen by the right folks.
Making Pins that stand out visually and in words is the key. It can ramp up views and clicks to your site or shop. Focusing on these details is part of a smart Pinterest approach.
Utilizing Pinterest Business Features
A Pinterest business account offers special Pin formats and advertising tools. It lets business users schedule pins up to 30 days ahead from mobile devices and 14 days from the desktop. They can plan up to 100 pins ahead of time.
Setting Up Rich Pins
Rich Pins are designed for various website types, like products, recipes, and articles. When you update a blog post, the Pins linked to it also update. They make content creation easier and provide more info for your audience.
Scheduling Pins in Advance
Scheduling Pins ahead is great for business accounts on Pinterest. You can do this up to 30 days early on mobile or 14 days on desktop. This makes sure your pins are regular, even when you’re not online.
Running Pinterest Ads
Besides normal Pins, Pinterest has ads. Certain Pinterest keywords get over 5 million monthly searches for ads. They also suggest popular keywords, helping you target your ads better.
Pinterest + Free Blog to Send Traffic to Online Shop
If you’re smart about it, Pinterest can boost traffic for your blog and store. It’s not your usual social media. Think of it as a search tool where users are actively looking for interesting things. Use eye-catching Pins based on your blog to draw people to your sites. Because Pins can last a whole week, it’s a great way to keep getting visitors.
Pinterest is special because of its visual focus and how it works like a search engine. By making your Pins visually appealing and adding more details, you can show more people what you have to offer. This can bring more visitors to your site and, hopefully, boost your sales.
To make the most of Pinterest, try its special business tools. These include Rich Pins and the ability to schedule your posts. They can make your content better and help you connect with more users. This means more traffic and maybe more sales for your shop.
It’s good to know that most Pinterest users are women, and many earn good money. This is great news for selling items online since these users are open to buying on Pinterest.
Make your Pinterest plan part of your bigger content strategy. This way, you reach more people and make a bigger impact. Use the right keywords, stick to a style that fits your brand, and post often. This keeps the traffic coming.
In short, Pinterest is a great tool for gaining loyal customers. Focus on making Pins that stand out, use all the Pinterest business tools, and fit it into your wider plan. This approach can really help your online shop and blog grow.
Driving Traffic to Your Pins
If you want more followers and repins, you should engage with other Pinners too. Follow, save, and comment on their posts. You might also think about sharing your team’s work on your account. They can boost interest in your boards with their own profiles.
Engaging with Followers and Other Pinners
Engaging with your audience a lot helps a ton. It boosts your Pinterest engagement and makes your following grow. There’s no magic number, but consistent pinning is key. Add your new Pins slowly to reach more people. Group boards on Pinterest are still good for gaining new followers. Putting a “Pin It” button on your site can draw more people from Pinterest.
Involving Your Team
Getting your team involved can really kick up your driving Pinterest traffic strategy. Ask them to post their own content. This can help increase your visibility. Use Pinterest analytics to figure out what works best over time. It helps you plan better Pinterest marketing strategies.
Measuring and Optimizing Performance
It’s key to check how well your Pinterest plans work often. Analytics built into Pinterest will give you lots of details. This info helps you choose what to do next wisely.
Using Pinterest Analytics
Your Pinterest dashboard shows how your account is doing. It shares which Pins are popular and when people like them the most. Using this, you can find out what content your audience loves and what times they are active.
Testing Different Pin Variations
Thanks to Pinterest Analytics, you can try various Pins to boost your results. Test different headlines and images for the same post. Then, see which ones your audience likes more. Keep tweaking your Pins based on what works best to do better over time.
Integrating Pinterest with Your Overall Content Strategy
Just like optimizing blog posts for SEO, do the same for your Pins. Put relevant keywords in your Pin titles and descriptions. Match your Pin visuals and content with your brand and blog. Make sure you’re posting new, fresh Pins regularly. Using the right keywords is key for others to find you.
Think of Pinterest as a big part of your content plan, not just a side thing. It has over 450 million monthly users, and it’s great for driving people to your online store. Branded searches increase by 10 times,7 helping you grow your presence.
Using Pinterest more means getting more people to visit your site. For example, one blog saw its daily visits double in just 30 days. This shows how effective Pinterest can be for boosting website traffic if used well.
10 free blogging platforms that you can use:
To drive traffic to your online shop using these platforms, consider the following strategies:
- Create valuable content that is relevant to your target audience and includes keywords that they might use in search engines.
- Promote your products within the blog posts subtly, using high-quality images and links back to your shop.
- Engage with the community by responding to comments, sharing other bloggers’ content, and participating in forums or groups related to your niche.
- Use social media to share your blog posts and connect with potential customers.
- Collaborate with influencers or other bloggers to reach a wider audience.
- Optimize for SEO by using appropriate tags, meta descriptions, and sharing mechanisms.
Remember, consistency is key in blogging, so keep your content fresh and update regularly.
FAQ
Why should I use Pinterest to drive traffic to my blog and online shop?
Pinterest is outstanding for getting people to visit your blog. It works great if you use content that’s always valuable. It’s like a search engine where users actively seek content. You can grab their attention with visually appealing Pins. This will bring more visitors to your webpage and shop.
How do I set up a Pinterest Business Account?
First, make a Pinterest Business Account. This lets you use business features like Pinterest Business Hub and Analytics. You’ll understand how well your Pins are doing and who’s checking them out. Business accounts also grant access to ads and rich Pins. These include things like article rich Pins, which link info from your blog onto Pinterest.
How do I create boards on Pinterest that align with my blog categories?
Start by naming a board after your blog. For instance, Wix’s Pinterest has a “Wix Blog” board. This makes it easy for people to find your blog’s articles. You should also make boards for categories or topics your blog covers. Each board is a new way for people to discover your content.
What are the best ways to create Pins from my blog posts?
You can make Pins by adding images or videos from the Pinterest app or site. Or use an RSS feed. Using images gives you more control. You can make various Pins for one post. This includes different headlines and pictures. You could end up with 10 unique Pins from just one blog post.
How do I optimize my Pins for maximum engagement?
According to Pinterest, a great Pin is visually inspiring and worth sharing. It should have a powerful description and title. Since many use Pinterest on their phones, visuals are crucial. Always include a catchy description, title, and link to get people to click.
What are the Pinterest Business features I should be using?
With a Pinterest business account, you get access to special Pin types and ads.
For different types of sites, there are product, recipe, and article rich Pins. These automatically update info from your website. They make Pins more informative and streamlined. Also, you can schedule Pins up to 30 days ahead on mobile or 14 days ahead on desktop. This helps with planning and consistency.
How can I drive more traffic to my Pins?
If you want more followers and repins, engage with other Pinners. Follow, save, and comment on their content. Highlighting your employees can also boost activity around your Pins. Encourage them to help by sharing from their profiles.
How can I measure and optimize the performance of my Pins?
To ace your Pinterest game, use the app’s analytics. They show which Pins get the most views and engagement. With this info, try different Pin versions. Test various headlines and images. Keep analyzing results to improve your Pins over time.
How do I integrate Pinterest into my overall content strategy?
Just as you optimize blog posts for search engines, do the same for your Pins. Use keywords in your Pin descriptions and titles. Make sure the visuals fit with your brand and blog. Keep creating new Pins regularly. Treat Pinterest as a crucial part of your content strategy. The more you use it, the more traffic you can drive.
Source Links
- https://www.wix.com/blog/how-to-use-pinterest-for-blogging
- https://whatskatieupto.com/drive-traffic-to-your-website/
- https://blog.hubspot.com/blog/tabid/6307/bid/31147/the-ultimate-guide-to-mastering-pinterest-for-marketing.aspx
- https://meetedgar.com/blog/get-more-traffic-from-pinterest/
- https://supermetrics.com/blog/pinterest-blog-traffic
- https://heatherfarris.com/pinterest-traffic-strategy/
- https://improvado.io/blog/pinterest-traffic
- https://socialbee.com/blog/pinterest-for-blogging/
- 20x Your Traffic Using Pinterest: 3 Strategies Jenna Kutcher Swears By (hubspot.com)
